So-Cal ICS
Building trust through thoughtful design.
Brand Identity · Recruiting Content · Digital Design
View The Work →Overview
So-Cal ICS was a sales and communication organization focused on leadership development and professional training.
For this project, I supported the brand’s visual identity by creating materials that strengthened the organization’s professional presence across print, digital, and recruiting touchpoints.
My work included business materials, recruiting graphics, social media content, and training assets designed to communicate credibility, consistency, and trust.
Project Highlights
- Brand identity system
- Full company rebrand support
- Recruiting and marketing materials
- Presentation folders and print collateral
- Business cards and stationery
- Social media graphics
- Digital and print collateral
The Brand System
Visual Identity
The system needed to feel structured, credible, and easy to recognize. I used a darker corporate palette, clean layouts, and branded recruiting visuals to make the organization look more polished across both digital and print materials.
The Approach
Creative Process
Discover
Understand the organization, audience, and goals.
Define
Establish the tone, voice, and messaging.
Design
Build a cohesive visual identity system.
Develop
Create print, digital, and recruiting materials.
Deliver
Support communication with polished branded assets.
I Create With Feeling.
I bring strategy, storytelling, and design together to create work that feels intentional, memorable, and true to the people it’s meant to reach.