Featured Project
The Strategy RoomUSC Graduate
Studies
Where insight becomes idea — and idea becomes campaign.
Audience Research · Creative Strategy · Campaign Development · Strategic Communication
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The Project
Where ideas become campaigns.
Every project starts with a question. My process begins by understanding people, uncovering meaningful insight, and transforming that insight into strategy, storytelling, and communication designed to create real connection.
The Disciplines
What I Work In
Audience Research
Understanding the people behind the problem through qualitative and quantitative research.
Creative Strategy
Turning audience insight into ideas, positioning, and communication direction.
Storytelling
Crafting narratives that make brands, people, and ideas memorable.
Campaign Development
Connecting research, strategy, and creative execution into cohesive campaigns.
Presentation Design
Transforming complex ideas into clear, engaging, and persuasive presentations.
Communication Design
Creating communication that is intentional, human, and easy to understand.
The Work
Selected Graduate Work
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New research, strategy, and storytelling work will continue to expand this collection throughout my graduate program.
In ProgressThe Approach
My Creative Process
Research
Understanding the audience, context, and the problem worth solving.
Insight
Finding the human truth that gives the idea direction.
Strategy
Defining positioning, messaging, and the communication approach.
Story
Building narratives that make ideas clear, memorable, and meaningful.
Deliver
Bringing strategy to life through presentations, campaigns, and creative execution.
I create with feeling.
I bring strategy, storytelling, and design together to create work that feels intentional, memorable, and true to the people it’s meant to reach.